I argue, or at least declaim, that we should care for the Internet by contributing to its information stores (and more), so as to sustain it from becoming overwhelmed by self-referentinal ‘me-media’ or colonised by mass media. Of course, these two things will continue to happen (and are not, of themselves, bad) – it’s just that, as I explain, originating, recreating, amplifying and extending online content, is also necessary. I briefly analyse Wikipedia as a model for individual collaborative parallelism; give a few examples of what people can do; and conclude that caring for the Internet is actuall about “connections between people based on the generosity of spirit with which we give freely of ourselves”. Click to read more →