Richard Jalichandra from Technorati presenting a sneak preview of the 2009 Blogosphere (see also “What To Watch For At Blog World Expo“, socialmediaexplorer.com) Commences by emphasising that blogging remains strong and is of profound social importance; viz. the 2008 US election. “Blogs are media”. Looking back, what happened in 2008 Social media – conversation is the content Blogs are media brands are in the blogosphere Many internet users – 75% – read blogs (USA) 2009 focus on professional blogosphere – survey 2900 bloggers; 20 interviews with leading bloggers Key findings 46% bloggers – professional bloggers (self-identified) – but by data, 28% are professional, in terms of making money. [Interesting difference]. Of these – three categories – part-time (15%), self-emp (9%), corp (4%) 66% male; 60% 18-44; more affluent and educated than Internet population; more also than hobbyists. Massive proportion have graduate degree; average of 4 blogs each. 17% = blogging is primary income. Richard emphasises that, despite the mainstream media’s attacks on the blogosphere, it is growing, and becoming significant. Yet the survey shows 75% of bloggers blogged more this year; twitter did not have a major impact to reduce blogging. And, those who did blog less, did not identify … Click to read more →