Momblogging is a popular theme at blogworldexpo. Lots of sessions on this theme. Will cover some of the issues here, via blogging various sessions over next two days. To provide a sense of importance 30 million+ moms blog (I assume in the USA). Note the importance of media demographics – ‘moms’ as category; does it translate worldwide? does it matter if it doesn’t? US trends create global movements in similar countries. Perhaps I will get momblogging going in Australia? This is a blog of a couple of sessions at the conference… scroll down for latest. Some research appearing: The radical act of ‘mommy blogging’: redefining motherhood through the blogosphere (lopez, 2009, NMS) See also Works-in-progress: an analysis of Canadian mommyblogs (Heather Fleming, SFU) Some important background / reflections: marketing uses words like communication and community and conversation, too. Marketing has a direct, less analytical, yet curiously more realistic understanding of what these words mean in action, especially (in this context) as a way of harnessing and joining with women’s online activities. Consumerism as a purpose in life is also important. First up, as I delve into the world of Momblogging: Kate Thorp ‘Moms: The Ultimate influencers on the web’ Who … Click to read more →