Tag Archives: media140

Learning Beyond the Classroom

  By netcrit | April 30, 2012 - 16:25 | Speak
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I spoke recently at the Media140 Perth Conference, on the digitalfamily day, presenting some views on the now and future state of education, in which social media and digital media devices will make a big difference to the way that we think about learning. My presentation is a visual evocation of both the similarities between school education in the past and the differences which new connective technologies are bringing. Slides, with full notes, are available. Click to read more →

Jumping on the social media bandwagon

  By netcrit | April 26, 2012 - 15:20 | See
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I recently attended the Media140 DigitalBusiness conference in Perth and liveblogged a panel discussion on Jumping on the social media bandwagon. Participants in the panel were: Louise Bourke, Venessa Paech, Kate Carruthers and Rod Farmer. Some useful information presented, with key points emerging concerning future social media innovations, importance of identity in social media use and more. Click to read more →

Media140 Digital Business – blogging Jacobs and Paech

  By netcrit | April 26, 2012 - 12:18 | See
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Disclaimer: live-blogging Digital Business, Media 140 Joanne Jacobs, 1000Heads Reflects on the bad reaction she got from many businesses in the mid-2000s when attempting to promote the value of social media. What is the value proposition of social? How are stories crucial? what is happening with mobiles? Emphasises that businesses can’t manage conversations, can’t manage communities, and can’t control the message. Reflects on the gap between marketing now, and marketing as represented in programs such as Mad Men. Value proposition for social business is its use for all business activities – not just marketing, but HR, logistics and so on. For example, using twitter’s private functions to connect people and share critical information. ‘Social’ means saving money, not just bringing in more business. But it is not just technology – “we are the ones who made these technologies”. “Social media came about because trust in corporate messages had declined” – in other words, what we think of as social media is the result of many aspects of the managed, controlled marketing process which had come to dominate consumer life in the 1990s. Crucial to the power of social media is trust, and trust is formed through social interactions. Social interactions … Click to read more →

Media140 Digital Business

  By netcrit | April 26, 2012 - 10:13 | See
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Disclaimer: liveblogging (for more information about this event, see Media 140 Digital Business) The Hybrid Media Challenge: Taming the Coming Perfect Storms Gary Hayes, ABC EMphasising that the ABC is a leader in multi-patform media, but there are more challenges ahead. Ecosystem of devices that each user has, forming effectively a single ‘platform’ for which multi-platform development and distribution is essential. “Transmedia is about keeping the user engaged with the story”, across platforms. Hayes identifies “transmedia rituals” and “multiplatform cultures”. There’s not as much distinction anymore between media as content and media as interaction, ‘media’ encompasses it all. Mobile access to ABC content is growing rapidly, around 1% / month at the moment, with more and more time being spent in this form of access. [Personal media is, truly, coming away from a fixed location and into the hands of people where they are, at this moment.] Hayes argues that the business of ‘doing’ media online (not just watching, but also creating, sharing, reviewing) is taking more and more time, time that is taken from the traditional patterns of ‘media viewing’ of TV and other old media. Second screen Social TV is a key phrase helping to define the approach … Click to read more →