Googlization of Everything… (keynote, AoIR Conference)
‘The Googlization of Everything and the Human Knowledge Project’ Keynote presentation by Siva Vaidhyanathan Blogging, Tweeting and backchanneling… hm… Books about the Internet are a challenge because of the time from completion to publication and the speed of change in things Internet. How long can you go without using Google? – Some google product will influence most of your online activities. Despite the short time of the company’s existence it has a profound impact on our lives. Focus of concern is from the commencement of the Google scanning of millions of library books; worrying for Siva and, moreover, positive reaction from commentators (Kelly, Lessig) also worrying. Is this transformational? Why is it claimed to be? Does it realise librarians’ dreams for perfect digital information sharing? And yet it seems Google is positively viewed – partly because they give so much, and no money changes hands. We are not Google’s customers, however, we are their product. Google learns from us. Googlization – “processed, rendered and represented by Google” – knowledge, communication and us can be Googlized. [Link to the notion of content-generated user I am developing]. Note the massive array of applications and services within Google. Brin says : perfect search … Click to read more




