Tag Archives: blogworldexpo

Blogworldexpo Keynote panel “The death and rebirth of journalism”

  By netcrit | October 17, 2009 - 01:42 | See
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The death and rebirth of journalism (A panel on future of journalism and the news) [disclaimer: liveblogging] Brian Solis (Moderator), Don Lemon, Hugh Hewitt, Jay Rosen, Joanna Drake Earl (google them) (can’t assign comments to people since can’t see from the back row ) Start with some data: “how is new media comparing to traditional media” monthly – 400 million tweets; weekly – facebook – 2 billion pieces of content shared; 2008 – 16,000 job cuts in US news. twitter.com outperforms CNN. Then again, NYT is growing too. Comment – twitter big, yes, but a lot of it is links to big media or spreading of the word. Evolution of new media – Jay Rosen (NYU) – blogworld in 2003 to now “we have built around that system (RSS blogs, etc) the live web – everyone is connected to the news system as a whole – old media and new media wired into the same ecosystem – more complex, more aggregators, more fights for attention” “we didn’t anticipate the live web, which is represented by twitter” “lot more competitive for attention” – 2003 – people who blogged were like those with own magazines; now it has transformed into something much … Click to read more →

State of the Blogosphere 2009 (blogworldexpo keynote)

  By netcrit | October 17, 2009 - 00:58 | See
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Richard Jalichandra from Technorati presenting a sneak preview of the 2009 Blogosphere (see also “What To Watch For At Blog World Expo“, socialmediaexplorer.com) Commences by emphasising that blogging remains strong and is of profound social importance; viz. the 2008 US election. “Blogs are media”. Looking back, what happened in 2008 Social media – conversation is the content Blogs are media brands are in the blogosphere Many internet users – 75% – read blogs (USA) 2009 focus on professional blogosphere – survey 2900 bloggers; 20 interviews with leading bloggers Key findings 46% bloggers – professional bloggers (self-identified) – but by data, 28% are professional, in terms of making money. [Interesting difference]. Of these – three categories – part-time (15%), self-emp (9%), corp (4%) 66% male; 60% 18-44; more affluent and educated than Internet population; more also than hobbyists. Massive proportion have graduate degree; average of 4 blogs each. 17% = blogging is primary income. Richard emphasises that, despite the mainstream media’s attacks on the blogosphere, it is growing, and becoming significant. Yet the survey shows 75% of bloggers blogged more this year; twitter did not have a major impact to reduce blogging. And, those who did blog less, did not identify … Click to read more →

Blogworldexpo Keynote (Brogan)

  By netcrit | October 16, 2009 - 09:23 | See
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Chris Brogan, President of New Marketing Labs blogworldexpo: keynote, closing Day 1 [disclaimer: liveblogging] Addresing the audience as people committed to, and expert in, blogging; reminds us to be humble of this new ‘street religion’ and to stop criticising people who ‘don’t get it’; nor claim everyone needs to get it. Focus should be on moving out from the inner-circled wagons of the blogging community and exploring and developing the world beyond. Calling on people to lead, to push and force the pace of development. “take what you learn at this event and move it forward.” So, what is next? How does human business work? – Social Media is one part; it’s more about human business. It’s about avoiding avatars, and doing bad stuff online; focusing on the human dimensions. Exemplifies this approach by calling for a refusal of the switch of business cards; shake hands instead. Restructuring the geekiness and inward-looking nature of the blogging world. Emmphasis on social tie building via giving. “love everyone like you mean it” but…get out of the business if it is not your business; commitment. Blogging is not about yourself; the audience is more important than YOU. Audiences need to turn into communities; … Click to read more →

Social media as business sees it (blogworld thematics)

  By netcrit | October 16, 2009 - 03:09 | Think
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One of the most important reasons for being at blogworldexpo is to review and understand the view of social media from the perspective of those who make their living through and from social media. Here are reports, reviews and reflections on social media as the conference unfolds: (First up, discussion panel on Social media success stories) Alice.com: how to use social media to sell basic household good – toilet paper and so on?. Passion and energy of users. Would assert that one of the key dynamics here is to embed within the selling of products the everyday contexts of use, creating a deeper and richer sense of what ‘experience’ or ‘identity’ one is buying. New company, social media makes the brand visible, rapidly. Comcast – a defacto case study of customer service online: “how do I get into the social media space?” – very common theme. Success, however, comes from: passion. Frank, guru of this, emphasises passion about customers and this can be unleashed through social media – get people “out there” discussing the brand. Passion is a key term in sessions today; there’s a deep evangelism here marking out social media as an open and entrepreneurial space, not well … Click to read more →

Momblogging: Trending Social Media topic

  By netcrit | October 16, 2009 - 01:59 | Think
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Momblogging is a popular theme at blogworldexpo. Lots of sessions on this theme. Will cover some of the issues here, via blogging various sessions over next two days. To provide a sense of importance 30 million+ moms blog (I assume in the USA). Note the importance of media demographics – ‘moms’ as category; does it translate worldwide? does it matter if it doesn’t? US trends create global movements in similar countries. Perhaps I will get momblogging going in Australia? This is a blog of a couple of sessions at the conference… scroll down for latest. Some research appearing: The radical act of ‘mommy blogging’: redefining motherhood through the blogosphere (lopez, 2009, NMS) See also Works-in-progress: an analysis of Canadian mommyblogs (Heather Fleming, SFU) Some important background / reflections: marketing uses words like communication and community and conversation, too. Marketing has a direct, less analytical, yet curiously more realistic understanding of what these words mean in action, especially (in this context) as a way of harnessing and joining with women’s online activities. Consumerism as a purpose in life is also important. First up, as I delve into the world of Momblogging: Kate Thorp ‘Moms: The Ultimate influencers on the web’ Who … Click to read more →

Blogworldexpo: keynote 1

  By netcrit | October 16, 2009 - 00:50 | See
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Laura Fitton, @pistachio “how dare you not be awesome” (First keynote for blogworldexpo) Fitton, takes the stage, “twitter turned her life inside out”, “little things to make the world better”, “when everyone gets it – 4 billion handsets – then some amazing things are going to happen”. Home-bound mom, blogging, twittering, playing, brought into her life “ideas..people…energy”; but it is not “about me”. What you personally can do – if you don’t do it – then you are cheating other people as well! Awesome – a personal strategy, but it’s about sharing and inspiring others; creativity, personal commitment, ethics, quirkiness. Social media unleashes “awesome” because it aggregates that strength and passion. Emphasises mentoring as a key aspect of social networking. Describing superpowers: Fitton’s is ‘being lucky’ – demonstrates (Wiseman, Luck Factor) that luck can be managed, created based on intelligence, insight, optimism. Unpredictability of twitter; ‘what technology is twitter disrupting?’ – face book, isolation, email… NOT interrupting lack of resources. Focusing now on twitter; twitter as ‘global sensing and reporting” system; asking for mathematical tools to analyse this datastream. Twitter kills the ‘influencer’ model of mass media; Fitton doesn’t see her role as influencer – it’s the message NOT the … Click to read more →